top of page


Keep Your Brand Safe In China

What you need to know

A trademark refers to a recognizable insignia, phrase, word, or symbol that denotes a specific product and legally differentiates if from all other products of its kind.  A trademark exclusively identifies a product as belonging to a specific company and recognizes the company's ownership of the brand.  Trademarks are considered a form of intellectual property.

China National Trademark Registration

Whether you're already doing business in China or plan to manufacture or sell in China in the near future, it is important to get your trademark filed as soon as you can.  It can prevent potential trademark "squatters" and "bad faith" applicants from getting priority on your trademark.  If this is the first time you're venturing into trademark registration in China, this section will help you better understand the process and what to expect.

China is a First-to-File System

China has a First-to-File Trademark Registration System, similar to those of Japan, Germany, and the European Union.  This is in contrast to the first-to-use system, like you find in the United States, Canada, and Australia. The first-to-file essentially means any unregistered trademark right is generally not recognized or protected in China, unless under special circumstances.

Foreign Entities Need to Engage A Local Agent

In China, it is required by law for foreigners and foreign companies to engage a Chinese attorney or registered IP agent to file a trademark (Trademark Law of the PRC: Article 18).  Even if you own a company in China, it's always a good idea to engage a qualified professional to assist in the registration process as it can be a daunting and confusing undertaking.

Navigate to our other China Trademark pages for more useful information

​Our Other Trademark Services

  • General trademark related consultation

  • Pre-application search and registerability review

  • Trademark filing and registration

  • Trademark inquiry and watch

  • Trademark opposition, review/adjudication, and administrative litigation

  • Trademark licensing contract and assignment

  • Trademark infringement litigation, administrative investigation, and related legal services

  • Trademark customs records prosecution

  • Trademark and brand strategy consultation

  • Miscellaneous trademark-related legal services

Register Your Trademark Through Maxguard Advisory

Competitive Fees

Trademark Search

in One Class in China


Determine the possibility your trademark will be successfully registered in China

This price is for word mark searches only.  If your trademark  includes an element (i.e. logo) in the trademark, an additional US$65.00 will apply for each class search.

Single Class



Filing for 1 Class and up to 10 sub-classification. Includes word mark search in 1 Class.

For each additional sub-classification a fee of $10.00 will apply.

Application For

Additional Class


Preferential fees for additional class filing when filed at the same time.

Additional classes can be filed as single class application or as a multi-class application.

Priority Claim



Take advantage of your prior trademark filing in another country.

A certified Priority Document and its translation into Chinese must be provided by the applicant.


Contact Us For More Information

Click the contact button if you would like more information about Trademark Services in China

bottom of page